Exam Review

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Study of the favourite colours of younger visitors

Now while the exhibition's been running, the organisers have carried out a study of the favourite colours of their younger visitors. Over 2.600 children have responded to this, and there were lots and lots of colours to choose from, so the scores weren't high for each individual colour, even if the colours were - like blue - of average popularity. Clearly, the bold colours were the winners. Though purple, which I would have expected to be a high scorer, had just 1.73% of the votes, unlike deep pink, which came next to top. In the middle ground along with purple - which was still pretty popular compared to others - was lime green - the first shade of green to be anywhere near the top. One two-year-old commented that red was die only colour she knew, which is perhaps why that was more popular with children than anything else Needless to say, all the tans and beiges came near the bottom. In fact, the lighter the colours, the less popular they were - even the light pinks.

So why did the kids go for these striking colours? As adults, it's all about clothes what we think suits us or is fashionable. But these youngsters are looking outward more and they go for colours that hit them that they pick out over and above the rest. It's less to do with how they feel - whether it calms them down or whatever - and more about immediate impact. And. of course, there are associations with football that led a lot of both boys and girls to go for particular colours - in fact, more children seemed to comment on this than anything else, whereas adults would be more likely to go for something worn by someone they really like. So. all in all. it says a lot about.