'Self-regulatory focus theory' and leadership

Self-regulatory focus theory

People's focus is to approach pleasure or avoid pain

Promotion goals focus on 1

Prevention goals emphasise avoiding punishment

Factors that affect people's focus

The Chronic Factor

• comes from one's 2

The 3 Factor

• we are more likely to focus on promotion goals when with a 4
• we are more likely to focus on prevention goals with our boss

How people's focus affects them

Promotion Focus: People think about an ideal version of themselves, their 5 and their gains.

Prevention Focus: People think about their 'ought' self and their obligations

Leaders

Leadership behaviour and 6 affects people's focus

Transformational Leaders:

• pay special attention to the 7 of their followers
• passionately communicate a clear 8
• inspire promotion focus in followers

Transactional Leaders:

• create 9 to make expectations clear
• emphasise the results of a mistake
• inspire prevention focus in followers

Conclusion

Promotion Focus is good for jobs requiring 10

Prevention Focus is good for work such as a surgeon Leaders' actions affect which focus people use